CarGurus
“big deal”
While other car marketplace companies make buying a car seem as easy as pressing a button on a vending machine, this campaign highlights how seriously CarGurus take researching and purchasing a car. The team was constantly brainstorming additional vignettes up to the PPM, and our actors were improvising on our shoot days. Striking the perfect balance of vehicle manufacturer partners and representation throughout the spot against vehicle availability in Mexico City was also a fun adventure.
Role: Agency Producer + Account Director
Agency: Bindery
Production Company: Ruffian
Production Services: Habitant
Director: Bubble & Squeak
CarGurus
“CarGurus Presents”
Social content series highlighting features of the app that work hard for you - whether you’re someone who wants to simply ride in style, or someone who’s dialed in on all the bells and whistles. Shot three spots in a single day across two locations.
Role: Agency Producer + Account Director
Agency / Production Company: Bindery
Director: Jo Gennett