Factor “Eat Smart”

Awareness campaign for the peak post-holiday season, positioning Factor as the smart way to tackle mealtime. This production spanned VFX, 3D animation, live action and stills photography.

Role: Agency Producer + Account Director
Agency / Production Company: Bindery
Director: Kristine Tsui
Photographer: Megan Madden
VFX + 3D Animation: Buff
Add’l VFX: Mike Florio